Online Marketing Solutions

We use social media networks, search engine optimisation (SEO), and pay-per-click advertising campaigns to drive target audiences to our customer’s websites. In order to generate measurable results and offer a higher level of service, we have established trusting relationships with high profile online marketing agencies in Prague and Edinburgh. We can confidently provide everything from local solutions for small businesses through to enterprise-level solutions for larger organisations.

E-Marketing Strategy

In order to deliver the highest level of service, we work directly with local high-profile online marketing agencies in Prague and Edinburgh. We devise e-marketing strategies that have proven cost effective and profitable for our customers. An e-marketing strategy begins with a consulting session where we learn about key selling points, we then evolve this into a multi-phase approach which evolves over time. Each phase is outlined on a timeline with details of costs.

Search Engine Optimisation (SEO)

A good online marketing consultant will work closely with the developers to ensure that an SEO service is carried out effectively. Our network of partners and specialists allows us to offer a localised and competitive SEO service. SEO is not a solution by itself, but should rather be employed as part of a wider strategy. We begin the SEO by determining the target market and analysing the competition to establish the best possible key-phrases. These phrases are then integrated throughout the website by our programmers. We offer this service in Czech and English for Google, Yahoo!, Bing and Seznam.

Social Media (SMO)

Creating a link between a social media network and a website can result in substantially increased sales and enquiries. We have experience in integrating tools and widgets which widen social communities and increase the exposure of products and services offered through a website. For instance, Facebook have recently made it possible for users to submit comments directly onto a website, which then instantly appear on their profile page and news feed – if somebody submits a comment, a link to the web page along with any other relevant information becomes visible to all of that person’s friends. With half a billion users on Facebook (500,000,000) and many more using other social networks, social media integration has grown to become one of the most powerful marketing tools available today.

Pay-Per-Click Advertising Campaigns (PPC)

This approach to online marketing is purely mathematical. A platform with a large user base (such as Google or Facebook) offers advertising schemes in which companies pay on a per-click basis. Our job is to work with these platforms to reduce the price of a click, whilst increasing the percentage of clicks that result in sales. We work with our online marketing partners to ensure that PPC campaigns are conducted in the most effective way possible. We work primarily on a commission-basis, meaning that it is our common goal to increase sales and reduce costs.